MYSEA is about more than internal communication and management app. With a new way of communication patterns, live maps, and management tools, MYSEA keeps expanding and mastering the reliable ways of building new communication tools. With these new tools and detailed user interface MYSEA brings these superpowers to the foreground, making the place where its' employees can manage their trips, receive cargo and trip information and communicate with coworkers in an optimized way.
AZCONL is oil and cargo in the sea transportation company. Their main concern and goal are about safe and eco-friendly shipping around the world. AZCONL makes cargo and oil shipping process as easy and fast as delivering customer-sized packages. When I received brief I found it interesting to work with them, as they were open-minded about visuals and wanted to deliver the best experience for the employees to optimize their internal processes.
The ultimate goal of the project was to create a strong and recognizable visual brand, design a consistent and intuitive mobile app and building the necessary solution to optimize communication inside of the company.
Interviewing the employees, working with the UX methods and right communication with shareholders helped through the process to build the best solution for their company.
From the start I had 1 idea/goal in my mind, to create a functional logo, that will take
part in the actual functionality, rather than just being static. The main inspiration came
from harmony and similarity between nature and humankind. I started to sketch ideas and show
them to the team, but the idea for the logo came fast enough and from the first view everyone
knew, that’s it. BINGO. A perfect balance between nature and humankind creations.
Logo functioned as a compass inside of the app, but at the same time became the most memorable part of the brand. The animation of the compass brings out the whole idea and concept behind the project.
Understanding the core issues and how we can solve it, we came up with an easy to understand block communication system. This system had 4 main parts, precise calculation and information database, blocks* and canvases**. We called it Block Canvas Communication System (BCCS).
The main goal was to always keep the database up-to-date and calculate information and its effects on other aspects in real-time. Information such as cargo, destination, location, time, weather, crew, etc.
Blocks are an essential part of the communication. They can hold any type of information or function, it is a container that can hold 1 real-time updated secure information to the end-user. The essential type of blocks are created by default, but they can be added and customized to correspond to the user’s goals.
Canvas can be seen as a foundation for the creation of block groups. After the conducted research,
the results of communication with the employees showed that sometimes it is not just about 1
information, but it is about the merge of groups of information connected between.
For example, weather affecting trajectory and affecting the arrival time.
To compile these 3 blocks of information (weather, the trajectory of movement and arrival time) we use an element called canvas. Canvas act the same as blocks, but they can hold more than 1 block of information and show how each information affects another.
In this stage, I was closely working with security and database engineers to achieve the goal that we want. User Interface of the app made with a minimalistic approach, focusing only on the elements and moments that really matter for the app’s purpose. After prototype tests we found the best approach for block/canvas building, to make it intuitive and easy to grasp for first time users.